Toni Greaves is a documentary, editorial and commercial photographer with a passion for storytelling. Born and raised in Australia, Toni has lived in the United Kingdom and the USA, and is widely traveled. She has an extensive background in design, having worked for fourteen years as an Art Director & Creative Director in both the USA and Europe.
Toni was named one of the "30 Emerging Photographers to Watch" by PDN magazine in 2009, along with being featured that year as an "Emerging Talent" by Reportage by Getty Images. In 2010 she received the Jurors Choice award at Review Santa Fe, and was voted one of PhotoLucida’s Critical Mass "Top 50 Photographers". In 2011 her work was selected for Visa Pour l'Image, the prestigious International Festival of Photojournalism, held annually in Perpignan, France. In 2012 she was the Grand Prize Winner at the Palm Springs Photo Festival.
She has twice been featured in the Communication Arts Photography Annual, twice in the American Photography Annual, and was the recipient of a fellowship by the Johnson & Johnson Foundation, among many other national and international awards. She has been profiled and featured in the British Journal of Photography and Communication Arts magazine.
Her work has been published by TIME, The New York Times, The Sunday Times Magazine, Le Monde, The Wall Street Journal, Geo, Marie Claire, Outside, XXI, Le Point, Polka, Pélerin, The FADER, PDN, and Sports Illustrated, among others. Her work has been exhibited in France, Switzerland, United Kingdom, Australia, Cambodia, China, New York and Los Angeles, and is held in numerous private collections.
In her previous career in design, Toni created award-winning work for clients such as Apple, Nike, British Airways, Microsoft, Intel, T-Mobile, Expedia, and Weight Watchers, among many others. She holds a Masters degree in Visual Communication Design, and is a graduate of the Documentary Photography and Photojournalism program at the International Center of Photography, in New York City. She also holds degrees in both Graphic Design and Journalism.
Toni has a reputation for sensitivity to her subjects, and for "seeing beyond" what is immediately apparent in a situation in order to tell a deeper and more personal visual story. Her personal projects typically explore themes of ritual, spirituality, community and healing, and how connection and self are found and formed within these havens.
Toni is available for commissions worldwide, and welcomes the opportunity to bring her work to a broader audience via festivals and exhibits.